Thursday, December 13, 2007

Press Release: Text My MLS Goes National


Normally I don't run across marketing ideas that I think make a considerable difference in selling a home in today's Seller vs. Seller market, but recently I ran across a tool that generates warm buyer leads right into your agent's lap! Text My MLS is a call capturing tool that is going to be a must addition to any For Sale sign and Print Ad used in the marketing of your home. This product is one more way that Realtors will be able to tap into the ever growing market of Buyers in the X and Y Generations. They have money, are waiting longer to get married, aren't afraid of buying property on their own and are texting fanatics! Remember though...no amount of marketing will get a home sold if it's not priced properly. If you've been sitting on your listing for a long time it's definitely time to take a hard look at the price you have it offered at. Read on for the Press Release:


TextMyMLS Keeps Home Buyers and Real-Estate Agents Connected!
TextMyMLS Mobile Marketing, the premier provider of self-service mobile marketing solutions for Realtors, announces several new state exclusive strategic partners. Adding an exciting extension of their real-estate and mortgage division these companies are sure to have great success by offering TextMyMLS home marketing texting services to their state Realtors.


Content Market = "68.7 million text users and Real-estate have never been so competitive" said Larry Cottingham, Kentucky TextMyMLS partner. "And this fact separates the industry leaders from the part-timers. Homeowners want their selling agents using every tool available to market and sell their home. Falling short of $10 a month this service is a win-win situation. Winning listing appointments and generating leads is most important to me to succeed" continued Cottingham.


Using TextMyMLS is simple. The agents simply hang sign riders from the signs of their listings, informing home buyers of the availability of instant information and photos. Prospective home buyers see these signs and text message a short, custom code to a special TextMyMLS phone number. Within seconds, all of the essential property information including price, square footage and amenities are immediately sent back to the buyer's phone, along with photos. With every inquiry, the real estate agent is immediately notified of the lead via email.


Text Messaging Background
SMS (Text Messaging) is a breakthrough communication medium as evidenced by growth year after year. Over 18.5 billion text messages are sent every month – and that number has grown by 250% each year for the last two years. To validate the future growth within the channel, over the next 2 years, Verizon Wireless anticipates the number of text messages sent by their users on their network to grow nearly 5x from 400mm per month (in July 2005) to over 2 billion per month.


TextMyMLS works on over 96% of all cell phones in the United States today. Photos are currently supported on Cingular, AT&T, Sprint, T-Mobile and Verizon phones. SMS is also the only universal mobile platform for the masses. It does not require special equipment as it is already available on over 98% of all cell phones.


More information on home text marketing can be found at http://www.textmymls.com/.